2025 will be exciting and challenging for content creators as technology and many other factors continue to reshape the world and the creative landscape. AI-generated content entered the market a couple of years ago, making innovation, creativity, and adaptability crucial to staying ahead of the curve as a stock content creator.
To help you navigate these changing times, we’ve compiled some ideas for your inspiration.
Read our 2025 Trends report and discover next year's key concepts, from sustainable sophistication and holistic wellness to futurist aesthetics and the balance between technology and tradition in conveying reality in stock photography.
1. Comforting Palette
Pantone proposes a calming tone for 2025, using an earthy, harmonious color palette inspired by nature that connects human experience and activity with nature’s serenity. Digital spaces will convey a feeling of retreat and encourage a connection with nature and self. Green and brown hues evoke stable grounds and rejuvenation, muted reds and tender pinks induce warmth, and taupes and beige add elegance. These colors are perfect for creating cozy yet sophisticated spaces that appeal to minimalist and maximalist audiences. They also offer the ideal background for soft and soothing contrasts.
2. Wellness
The classic stock concept of wellness expands beyond physical activity in 2025 to include a more holistic approach to life, taking the art of self-care to the next level. Visuals will evoke rituals of emotional fulfillment that nurture body and mind through small treats like homemade chocolate and indulgence routines like spa days. Hygge makes a strong comeback, with coziness and comfort dominating lifestyle scenes. The importance of mental well-being enters the industry spotlight as we see more retreats, laughter therapy sessions, and mindfulness practices. Visual wellness-focused storytelling will highlight meaningful connections with family vacations and shared activities, hikes, or yoga sessions with friends on the beach, balancing pleasure, health, and connection.